Monday 21 April 2014

With an Eye on Rs 25,000 crore Revenue, Kerala Tourism Readies Offseason Plan

The Kerala Tourism Department, the putative goldmine of the god’s own country, will make it big by launching various campaigns to boost the sector during the offseason period. Attempting to reach out to a wider customer base, the state would run a televised campaign on Sony Pix, TLC, Zee Cinema, Star Movies, NDTV and Discovery Channels. The government has allocated `1.64 crore for the ad campaign that is expected to rev up tourism activity in April and September. Plans are also afoot to leverage the sector through different advertisements which will be played in movie theatres across the country. Further, the Tourism Department has launched a social media marketing campaign targeting the domestic audience two weeks ago. Travel enthusiasts are now able to post their plans on the Facebook page created by the Kerala Tourism Department. The system works in such a way that five tour operators from the state would contact the facebook user immediately, with a detailed package. “The offseason campaign will bear fruits,” said Suman Billa, secretary of Kerala Tourism. “Normally, April-September period is a bleak season for the tourism sector. However, the summer vacation often kicks off some activity during April and May. From June to September, the number of people who visits the state is relatively low. With the new offseason campaigns, we are hopeful of garnering more revenue, and have plans to promote the sector throughout the year. The target for this period is domestic tourists,” he said.

Thursday 3 April 2014

Today is our Anniversary…..iKeralaTourist.com

Anniversary has colors when our customers speak about us and hold us up with remarks on our performance and outstanding customer service. We are grateful to each and every customer on boosting our profile with good remarks. All this can only possible with the amazing strength & support of our Staff and unconditional support of Business Associates.

Yesterday was a Beginning, Today is our Strength, Tomorrow is Hopes built on Customer's Satisfaction.

Weaknesses are opportunities, hurdles are strength, customer base is hopes, as we move to our next Anniversary Year; these are our Hopes, Strengths and Opportunities. We are committed, and as part of our ongoing commitments, we ensure in upcoming year with introduction of more systems on Customer Service, Economically competent & Tailor-made Packages, Global Website, own fleets of Vehicles and partnership with more Idealistic Properties.

We would like to thank each one in their Name, but such name list is huge, though we are sincerely grateful to each one, we take this opportunity to THANK YOU all - our Valuable Customers, Business Associates, Staff, Guides, Drivers and all their Families - for making this year remarkable.  We look forward to you, as 

We respect your Relationship
We esteem your Supports
We value your Encouragements
We remain always at your Service..

Team - iKeralaTourisT.com...