In view of the increasing number of visitors
from Europe, Kerala Tourism is now looking across the Atlantic to significantly
boost foreign arrivals in the state. The department is holding Three Road Shows
at major cities in the United States this month to enter the American market in
a big way, an official release here said. The first Two road shows were held at
New York and Chicago in the last couple of days, which would be followed by the
last road show in Los Angeles on Thursday. The United States is the Fourth
major market for Kerala Tourism after the United Kingdom, France and Germany,
Tourism Minister A P Anilkumar, who is leading a delegation of government and
industry representatives from the state to the US, said. "An increase in
arrivals of visitors from the biggest economy in the world will be a
significant factor for the growth of tourism in the state". It is for the
first time Kerala Tourism is organising road shows in the United States.
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