Kerala
Tourism's campaign to promote the backwaters has gone viral. It is an to the
waterscapes of the state. The backwaters of Kerala are making waves on
international shores and in cyber space. A campaign for Kerala Tourism – ‘The
Great Backwaters’ – is a visual symphony in greens that plays up the lifestyle,
culture and unique ecosystem of the backwaters. While the print ads have been
winning eyeballs and awards too since it was released last November in Europe,
the video, which has just been released, is a collage of never-before-seen
scenes of the backwaters. The video has gone viral on social media. Scenes of
life in the backwaters smoothly glide by in the two-minute video that gives us
a peek into a culture that is specific to the region. Images of school
children, coconut climbers, toddy tappers, fishermen, swimmers, ducks, boats
and mangroves seamlessly merge into the landscape as aerial shots and
underwater images blend to yield a clear portrait of the languid lifestyle of
the region. Playback singer and music director Alphons scores the music that
flows along with the images and accentuates the rhythms of a land that
celebrates its songs of the soil.
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